Partner With Us

Custom Kit for Your Team. Zero Risk. Zero Upfront Cost.

We design, sample, and produce fully custom apparel for amateur and university American football teams — you don't pay a penny until you love the design.

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No inventory risk No upfront cost UK-based Custom design, done for you

How It Works

1
Enquire
Fill out our short form with your team's vision, branding, and any ideas you've got — the more detail, the better your first concept will be.
2
Get a free concept
We'll come back with an initial design concept, no cost, no obligation.
3
Refine it
Up to 3 rounds of revisions, working with you until it's exactly right.
4
Lock it in
Once you approve the design, pay a one-off activation fee to move into sampling.
5
Sample & approve
You'll get a physical sample within about a week to check quality in person before anything goes live.
6
Go live
Your custom collection launches on our store, promoted with your own referral link and discount code.
7
Earn commission
Commission back to your team on every sale made through your link — paid monthly.

What Teams Say

Rob Smith

Britball stash hasn’t really changed in a decade, so what Luke is doing with No Huddle genuinely stands out. The quality is excellent, but it’s the designs that make the biggest difference. It feels like proper sportswear rather than just a club logo stuck on a generic hoodie or T-shirt. It’s stuff you can wear at practice, on game day, or away from football without feeling like you’re walking around in team kit. That’s probably the biggest compliment I can give it.

Rob Smith

Head Coach & Defensive Coordinator, London Blitz
GB Development Linebacker Coach

Paul Walker

I loved the partnership, nice to have some different style of merch than the same designs as every other team. It was extremely easy to get set up and I was very happy with the quality of the shirt, wore it for every Lions gameday this season.

Paul Walker

Head Coach, Birmingham Lions Academy

Ready to give your team something they’ll actually want to wear?

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Teams We’ve Worked With

01 / 04
On the sideline

Birmingham Lions HC on the sideline

Training day

Training day — team in custom No Huddle kit

Rob Smith HC London Blitz Tee

Rob Smith HC London Blitz Tee

Custom collab

Our Best Seller — London Blitz Mesh Gameday Shirt


Frequently Asked Questions

Does our team need to pay anything upfront?

No — you only pay once you've seen and approved a design you're happy with.

Do we need to hold stock or pay for inventory?

No. Everything is made to order, so there's no bulk buying and nothing sitting in a cupboard unsold.

How long does it take from enquiry to launch?

It varies by team, but expect roughly a couple of weeks from your first enquiry to a finished sample, plus about a week for production and shipping once you're live.

What happens if we want changes after our 3 revisions?

Further rounds can be arranged — just get in touch and we'll sort out what's needed.

How and when do we get paid our commission?

10% of every sale made through your team's referral link or discount code, paid monthly.

Who handles customer service, shipping, and returns?

We do — start to finish. Your team has no fulfilment responsibilities at all.

Can we sell exclusively through our own link, or is it open to everyone?

It's your collection — built around your team's identity and promoted through your own referral link and discount code. You earn commission on every sale that comes through it.

What if we're not happy with the sample?

We take design approval seriously precisely so the sample matches what you signed off on — that's why we build in up to 3 rounds of revisions before it gets there.


Ready to Kit Out Your Team?

Enquiries for this season close soon — get in touch and we'll have your first concept back to you fast.

START YOUR COLLAB →